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Clarence Saunders & the Founding of Piggly Wiggly - The Rise & Fall of a Memphis Maverick (Paperback)
Loot Price: R475
Discovery Miles 4 750
You Save: R102
(18%)
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Clarence Saunders & the Founding of Piggly Wiggly - The Rise & Fall of a Memphis Maverick (Paperback)
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List price R577
Loot Price R475
Discovery Miles 4 750
You Save R102 (18%)
Expected to ship within 10 - 15 working days
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The grocery business began as a complicated service industry.
Random pricing, inconsistent quantities, and prescriptive salesman
made grocery shopping burdensome. It took one brash Memphian with
uncommon vision and unbridled ambition to change everything.
Clarence Saunders worked his way out of poverty and obscurity to
found Piggly Wiggly in 1916. With an unprecedented approach, he
virtually invented the concept of the modern self-service grocery
store. Stores flourished, franchises spread, and Saunders made
millions. Yet just as the final bricks of Pink Palace his garish
marble mansion were being laid, Saunders went bankrupt, and he was
forced to sell Piggly Wiggly. A variety of new ventures helped
Saunders out of bankruptcy, but he never duplicated his prior
success. Memphis historian Mike Freeman tracks the remarkable life
of this retail visionary.
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