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The Strategic Alliance Handbook - A Practitioners Guide to Business-to-Business Collaborations (Paperback)
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The Strategic Alliance Handbook - A Practitioners Guide to Business-to-Business Collaborations (Paperback)
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Strategic alliances offer organisations an alternative to organic
growth or acquisition when faced with the need to develop the
business to a new level, innovate in terms of products or services
or significantly reduce costs. The Strategic Alliance Handbook is a
clear and complete guide to the nuts and bolts of the process
behind successful collaborations. The book enables readers to
understand the commercial, technical, strategic, cultural and
operational logic behind any alliance and to establish an approach
that is appropriate for the type of alliance they are seeking and
the partner organisation(s) with whom they are working. Whether you
are an alliance executive, responsible for the systems, strategy
and performance of your organisation's alliancing programme or an
alliance manager needing to ensure the success of a given
partnership, The Strategic Alliance Handbook is an essential guide.
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