The real story of what it takes to risk it all and go for broke.
Conventional wisdom says most startups need to be in Silicon
Valley, started by young engineers around a sexy new idea, and
backed by VC funding. But as Mikkel Svane reveals in Startupland,
the story of founding Zendesk was anything but conventional.
Founded in a Copenhagen loft by three thirty-something friends
looking to break free from corporate doldrums, Zendesk Inc. is now
one of the hottest enterprise software companies, still rapidly
growing with customers in 150 countries. But its success was
anything but predestined. With revealing stories both funny and
frank, Mikkel shares how he and his friends bravely left secure
jobs to start something on their own, how he almost went broke
several times, how they picked up themselves and their families to
travel across the world to California and the unknown, and how the
three friends were miraculously still together for Zendesk's IPO
and (still growing) success. Much like Zendesk's mission itself to
remove friction, barriers, and mystery in order to make customer
service easier and more approachable Startupland removes some of
the myths about startups and startup founders. Mikkel's advice,
hard-won through experience, often bucks conventional wisdom and
entrepreneurial tropes. He shares why failure (whether fast or
slow) is awful, why a seemingly boring product or idea can be the
most exciting, why giving back to the community is as important as
the bottom line. From how to hire right (look for people who are
not offended by swearing) to which personas generate the highest
response rates, Mikkel answers the most pressing questions from the
perspective of someone still in the trenches and willing to share
the hard truth, warts and all. While there are books by consultants
who tell you how to build businesses, or by entrepreneurs now
running billion-dollar businesses, there are few books from people
still in the trenches who acutely remember the difficult daily
decisions, the thrill (and fears) of the early days, the problems
that scale with growing a business, and the reason why they all
went on the adventure in the first place. Startupland is
indispensable reading for all entrepreneurs who want to make their
ideas the next big thing. The book will inspire and empower you to
follow your own dream and create your own story.
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