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Network Embeddedness - Examining the Effect on Business Performance and Internationalization (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R5,199
Discovery Miles 51 990
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Network Embeddedness - Examining the Effect on Business Performance and Internationalization (Paperback, Softcover reprint of the original 1st ed. 2017)
Series: Palgrave Studies of Internationalization in Emerging Markets
Expected to ship within 10 - 15 working days
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This book systematizes the concepts of business relationships and
network embeddedness, taking a new approach to
internationalization, relevant for the global economy. It reflects
the growing importance of network internationalization theory and
explores the impact of embeddedness in domestic and foreign
relationships on a company's performance. The author questions the
validity of the distinction between domestic and foreign activity
of companies and demonstrates that in the B2B market, there are
actually no exclusively domestic companies which are not directly
or indirectly connected with foreign entities. Chapters cover both
small to medium sized enterprises and large multinational
corporations, presenting a qualitative analysis of over 400
companies including case studies from the IT and furniture
industries. This informative study will provide useful insight for
academics and students of business and management, international
business and organization studies.
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