A Gringo's Guide to Online Hispanic Marketing - Proven Internet Business & Marketing Strategies to Capitalize on the Emerging Hispanic Market (Paperback)

A Gringo's Guide to Online Hispanic Marketing is the first book of its kind and is a "must read" for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new, growing, and unsaturated market with real opportunity - even during a recession. This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) - with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish origin, the X is replaced with Equis, which is the Spanish pronunciation of the letter X. After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis - the right way - leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include: - Creating the ultimate Spanish or Generation Equis Friendly website. - Website analytics to monitor and achieve your online success. - Optimizing your website to achieve #1 search engine placement. - Online email and newsletter messaging strategies. - Internet marketing techniques that work. - Social networking opportunities. Don't miss your chance to capitalize on this rapidly growing market opportunity. Will your business be prepared or left behind?

General

Imprint:	Generation Equis Media
Country of origin:	United States
Release date:	March 2010
First published:	March 2010
Authors:	Miles Houck
Contributors:	Mark Fischer • Anabel Birt Mosqueda
Dimensions:	229 x 152 x 7mm (L x W x T)
Format:	Paperback - Trade
Pages:	134
ISBN-13:	978-0-9844544-8-8
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	0-9844544-8-9
Barcode:	9780984454488

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!