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Ontologies and Natures - Knowledge about Health in Visual Culture (Hardcover)
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Ontologies and Natures - Knowledge about Health in Visual Culture (Hardcover)
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In Ontologies and Natures: Knowledge about Health in Visual
Culture, Fernando Gonzalez Rodriguez argues that visual culture
offers insights into how societies perceive the role of nature in
their own and others' pursuits to cure and care for the human body.
By using a set of visual surfaces and artefacts as entry
points-such as vlogs, toys, cosmetics, psychotropics, stamps,
posters, and animation, among others-the book sheds light on the
evolution, circulation, and rootedness of ideas about nature as a
healing source. The first part of the book considers how visual
culture operates as a vehicle to diffuse, transmit, mediate, and
communicate health-related knowledge and imaginaries about the role
of nature in medicinal therapies (e.g., a dictionary). The second
part explores the process by which nature becomes a consumable,
encapsulated in objects defined by their visual and material
traits. The author focuses on items such as labels on packages of
herbal cosmetics and infographics about superfoods. In the third
part, Gonzalez Rodriguez examines the situatedness of health within
two physical contexts: geographical and mental. Methodologically,
the book is informed by historical sources, visual-virtual
ethnography, content analysis, and semiotic-linguistic analysis of
objects from all corners of the globe, paying particular attention
to Indigenous traditional knowledge(s).
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