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Books > Social sciences > Psychology
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The Rationalizing Voter (Hardcover, New)
Loot Price: R2,362
Discovery Miles 23 620
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The Rationalizing Voter (Hardcover, New)
Series: Cambridge Studies in Public Opinion and Political Psychology
Expected to ship within 10 - 15 working days
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Political behavior is the result of innumerable unnoticed forces
and conscious deliberation is often a rationalization of
automatically triggered feelings and thoughts. Citizens are very
sensitive to environmental contextual factors such as the title
'President' preceding 'Obama' in a newspaper headline, upbeat music
or patriotic symbols accompanying a campaign ad, or question
wording and order in a survey, all of which have their greatest
influence when citizens are unaware. This book develops and tests a
dual-process theory of political beliefs, attitudes and behavior,
claiming that all thinking, feeling, reasoning and doing have an
automatic component as well as a conscious deliberative component.
The authors are especially interested in the impact of automatic
feelings on political judgments and evaluations. This research is
based on laboratory experiments, which allow the testing of five
basic hypotheses: hot cognition, automaticity, affect transfer,
affect contagion and motivated reasoning.
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