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Bidding - Types, Strategies & the Impact of Irrationality (Hardcover)
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Bidding - Types, Strategies & the Impact of Irrationality (Hardcover)
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This is a book about bidding, a hugely important topic situated at
the intersection of business, computer science and mathematics. As
more and more business-to-business commerce is conducted via the
Internet, an expert understanding of how to bid optimally in
different settings, how to deal with limited information and how to
adapt to the behaviour of other bidders has the potential to
provide businesses with a significant advantage when participating
in online marketplaces. However, bidding is a complex,
interdisciplinary area with an expansive literature base which many
may find daunting. This book aims to provide those new to the area
with an accessible and thorough grounding in the core concepts of
the field as well as in-depth knowledge of cutting-edge
bidding-based research. For those with experience in the area of
bidding, this book will help to solidify their understanding and
ensure that their knowledge of recent work in the field is both
current and comprehensive. This book covers a wide variety of
bidding mechanisms including combinatorial auctions, reverse
auctions and multi-bilateral negotiations; it also covers bidding
strategies in supply chain management and electricity markets as
well as the concepts of e-procurement, bid selection models, bidder
irrationality models, multi-agent systems and Minority Games. This
book is a valuable companion for anyone wishing to learn more about
this exciting area of research, including students, academics and
businesses interested in gaining a competitive advantage in the
digital economy.
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