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Books > Business & Economics > Industry & industrial studies > Service industries > Financial services industry
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Advice That Sticks - How to give financial advice that people will follow (Paperback)
Loot Price: R422
Discovery Miles 4 220
You Save: R116
(22%)
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Advice That Sticks - How to give financial advice that people will follow (Paperback)
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List price R538
Loot Price R422
Discovery Miles 4 220
You Save R116 (22%)
Expected to ship within 9 - 17 working days
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The advice is sound; the client seems eager; and then... nothing
happens! Too often, this is the experience that financial
professionals encounter in their daily work. When good
recommendations go unimplemented, clients' well-being is
compromised, opportunities are lost, and the professional
relationship grows strained. Advice that Sticks takes aim at the
problem of financial non-adherence. Written by a neuropsychologist
and financial change expert, this book examines the five main
factors that determine whether a client will follow through with
financial advice. Individual client psychology plays a role in
non-adherence; so, too, do sociocultural and environmental factors,
general advice characteristics, and specific challenges pertaining
to the emotionally loaded domain of money. Perhaps most surprising,
however, is the extent to which advice-givers themselves can foil
implementation. A great deal of non-adherence is due to preventable
mistakes made by financial professionals and their teams. The
author integrates her extensive clinical and consulting experience
with research findings from the fields of positive psychology,
behavioural economics, neuroscience, and medicine. What emerges is
a thoughtful, funny, but above all practical guide for anyone who
makes a living providing financial advice. It will become an
indispensable handbook for people working with clients across the
wealth spectrum.
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