Market access is the fourth hurdle in the drug development process
and the primary driver for global income of any new drug. Without a
strategy in place for pricing, showing value for effectiveness and
an understanding of the target purchasers needs, the drug will fail
to reach its intended market value. Introduction to Market Access
for Pharmaceuticals is based on an accredited course in this area,
taken from the European Market Access University Diploma (EMAUD),
and is affiliated with Aix Marseille University.
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