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Bond Girls - Body, Fashion and Gender (Paperback)
Loot Price: R1,076
Discovery Miles 10 760
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Bond Girls - Body, Fashion and Gender (Paperback)
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Since Ursula Andress's white-bikini debut in Dr No, 'Bond Girls'
have been simultaneously celebrated as fashion icons and dismissed
as 'eye-candy'. But the visual glamour of the women of James Bond
reveals more than the sexual objectification of female beauty.
Through the original joint perspectives of body and fashion, this
exciting study throws a new, subversive light on Bond Girls. Like
Coco Chanel, fashion's 'eternal' mademoiselle, these 'Girls' are
synonymous with an unconventional and dynamic femininity that does
not play by the rules and refuses to sit still; far from being the
passive objects of the male gaze, Bond Girls' active bodies instead
disrupt the stable frame of Bond's voyeurism. Starting off with an
original re-assessment of the cultural roots of Bond's postwar
masculinity, the book argues that Bond Girls emerge from masculine
anxieties about the rise of female emancipation after the Second
World War and persistent in the present day. Displaying parallels
with the politics of race and colonialism, such tensions appear
through sartorial practices as diverse as exoticism, power dressing
and fetish wear, which reveal complex and often contradictory ideas
about the patriarchal and imperial ideologies associated with Bond.
Attention to costume, film and gender theory makes Bond Girls:
Body, Gender and Fashion essential reading for students and
scholars of fashion, media and cultural studies, and for anyone
with an interest in Bond.
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