Accolades such as "the best TV show of the twentieth century" or
"the longest-running scripted series on American prime-time
television" have elevated The Simpsons to the pop culture pantheon,
while also suggesting the very vintage character of the program.
But the label "The Simpsons" refers not just to a show that seems
to belong to a bygone television era, it implies a rich narrative
universe, including a set of iconic figures, familiar across
continents and generations. Through the lens of transmedia studies,
Understanding The Simpsons traces the franchise's trajectory,
exploring how one of the most popular comedy series of all time has
redefined the intersections between corporate media and
participatory culture, as the kernel of its cult meaning.
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