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Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
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Designing Profits - Creative Business Strategies for Design Practices (Hardcover)
Loot Price: R5,523
Discovery Miles 55 230
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Designing Profits - Creative Business Strategies for Design Practices (Hardcover)
Expected to ship within 12 - 19 working days
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A successful design practice requires principals and staff who are
creative, technically proficient, and financially savvy. Designing
Profits focuses on the last component-the one that is so elusive
for many architects, engineers, and construction professionals-the
business aspects of practice. Not an ordinary book on practice
issues or finance, Designing Profits explains the application of
design thinking to guide wise business decisions. It is indeed
possible to be as creative in establishing and operating a practice
as in designing and constructing a building. The book offers
comprehensive guidance and objective tools for design professionals
to reap financial rewards from their practices, and to discover
innovative strategies to become entrepreneurial and implement
creative practice models. An extended case study is woven
throughout the book. Witness the trials and tribulations of
Michelangelo & Brunelleschi Architects as they engage
problematic clients, tight project budgets and schedules, low fees
and insufficient profits, marketing issues, quirky staff,
technology upgrades, and growth, among other difficult challenges.
This mythical firm, a composite of several real-life practices,
navigates through these various dilemmas, providing readers with
insights into superior financial management and a reimagined
services portfolio.
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