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The Effect of Information Technology on Business and Marketing Intelligence Systems (Hardcover, 1st ed. 2023)
Loot Price: R5,744
Discovery Miles 57 440
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The Effect of Information Technology on Business and Marketing Intelligence Systems (Hardcover, 1st ed. 2023)
Series: Studies in Computational Intelligence, 1056
Expected to ship within 12 - 17 working days
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Business shapes have been changed these days. Change is the main
dominant fact that change the way of business operations running.
Topics such as innovation, entrepreneurship, leadership,
blockchain, mobile business, social media, e-learning, machine
learning, and artificial intelligence become essential to be
considered by each institution within the technology era. This book
tries to give additional views on how technologies influence
business and marketing operations for insuring successful
institutions survival. The world needs to develop management and
intelligent business scenario plans that suite a variety of crisis
appears these days. Also, business and marketing intelligence
should meet government priorities in individual countries and
minimise the risk of business disruptions. Business intelligence -
the strategies and technology companies that use it to collect,
interpret, and benefit from data - play a key role in informing
company strategies, functions, and efficiency. However, being
essential to the success, many companies are not taking advantage
of tools that can improve their business intelligence efforts.
Information technology become a core stone in business. For
example, the combination of machine learning and business
intelligence can have a far-reaching impact on the insights the
company gets from its available data to improve productivity,
quality, customer service and more. This book is important because
it introduces a large number of chapters that discussed the
implications of different Information technology applications in
business. This book contains a set of volumes which are: 1- Social
Marketing and Social Media Applications, 2- Social Marketing and
Social Media Applications, 3- Business and Data Analytics, 4-
Corporate governance and performance, 5- Innovation,
Entrepreneurship and leadership, 6- Knowledge management, 7-
Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing
Mix, Services and Branding.
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