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Relationship Perspectives on Customer Support Service (Paperback)
Loot Price: R1,285
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Relationship Perspectives on Customer Support Service (Paperback)
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The aim of this study is to examine the relationship between
customers and the telecommunication service provider regarding
customer support service. The authors focus on customers support
service as a tool of enhancing relationship between customers and
telecommunication service provider and to come up with a "best
practice" for the customer-support service in the telecom industry
The research has been conducted with recent relevant literature
from academic viewpoint such as the relationship marketing,
customer loyalty, customer dominant logic, customer support service
and triggering factors for switching. After reviewing all of
literatures authors have adequate knowledge how to enhance and
sustain long term relationship with customers. Nearly every
literature stipulates from customers perspective business
operations for long term relationship. To accomplish research aim,
authors conducted with an explorative research approach and with
the help of a designed descriptive questionnaire which consist of
seventeen close-ended and open-ended questions. The target group
was sixteen master level students of Karlstad University.
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