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Health and Medical Public Relations (Paperback, New)
Loot Price: R1,350
Discovery Miles 13 500
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Health and Medical Public Relations (Paperback, New)
Expected to ship within 9 - 15 working days
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Health and Medical Public Relations takes a fresh look at media
relations and news values. It examines how information about
medical research from the academic, pharmaceutical and charitable
sectors is disseminated to target audiences through a variety of PR
techniques. Scrutinising a wide range of health-related public
relations activities, the book combines a critical, analytical and
cultural overview of these methods with helpful guidance on their
practical application. Key features include: Advice on how to write
and place effective press releases, plan and budget for campaigns,
and anticipate responses from different sectors and the wider
public Coverage of different types of communication and
consultancy, including the controversial areas of lobbying and
access to influential policy makers Case studies on the way in
which experienced journalists and public relations practitioners
gain coverage for their work, with plentiful examples drawn from
both recent media scares and long-running issues A survey of the
way challenging public relations issues have been perceived in the
past, analysing the attitudes of both legislators and the public A
user-friendly format designed to reinforce learning, including
handy tips, definition boxes explaining key words and concepts, and
exercises and reflection points to stimulate group discussion and
reflection on specific examples of science and medical PR practice.
Wide-ranging and highly accessible, this book will be an essential
resource for undergraduates, postgraduates and professionals
learning to specialise in health public relations.
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