Morality and the Market (Routledge Revivals) - Consumer Pressure for Corporate Accountability (Paperback)

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of 'good' and 'bad' business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Revivals
Release date:	March 2016
First published:	1990
Authors:	N.Craig Smith
Dimensions:	216 x 138 x 19mm (L x W x T)
Format:	Paperback
Pages:	352
ISBN-13:	978-1-138-82067-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	1-138-82067-9
Barcode:	9781138820678

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