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Books > Business & Economics > Business & management > Business communication & presentation
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Slide:ology (Paperback)
Loot Price: R672
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Slide:ology (Paperback)
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Over the last fifteen years, professional communications have
changed drastically. Presentations are the primary way we
communicate. There is a proliferation of presentation software in
the workplace, but there are no documented best-practices for how
to communicate optimally in this ubiquitous medium. There has never
been a gold standard collection of best practices for telling the
visual story until now. Whether you're a CEO, senior manager or
educator, you create presentations that have incredibly high
stakes. Stock value, sales revenue, career promotions and behavior
changes are all influenced by presentations daily. Those of us who
want to get ahead have had a few guides that teach us how to create
'sticky' verbal messages and make a successful delivery. But what
about the slides themselves? Are they art or science, or both?If
you 're tired of stagnating in your career or getting marginal
feedback when you present to pivotal audiences, this book will
change your approach, process and expectations for developing
visual aides. It will make the difference between a good
presentation and a great one. The personality of the book is smart
and informative. It would be like the merging of an informative
Strunk and White's "Elements of Style" with a spunky Anne Lamott -
but it happens to all be in living color. Useful, yet with doses of
reality sprinkled in. It will be referenced enough to be kept
permanently on a desk as an essential guide yet profound enough to
spark viral intrigue. For the first time, we have translated much
of the design language into laymen 's terms.
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