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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Social Media Listening and Monitoring for Business Applications (Hardcover)
Loot Price: R5,879
Discovery Miles 58 790
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Social Media Listening and Monitoring for Business Applications (Hardcover)
Series: Advances in E-Business Research
Expected to ship within 10 - 15 working days
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Social Media has transformed the ways in which individuals keep in
touch with family and friends. Likewise, businesses have identified
the profound opportunities present for customer engagement and
understanding through the massive data available on social media
channels, in addition to the customer reach of such sites. Social
Media Listening and Monitoring for Business Applications explores
research-based solutions for businesses of all types interested in
an understanding of emerging concepts and technologies for engaging
customers online. Providing insight into the currently available
social media tools and practices for various business applications,
this publication is an essential resource for business
professionals, graduate-level students, technology developers, and
researchers.
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