Social Media Listening and Monitoring for Business Applications (Hardcover)

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in E-Business Research
Release date:	September 2016
Editors:	N. Raghavendra Rao
Dimensions:	229 x 152 x 29mm (L x W x T)
Format:	Hardcover
Pages:	394
ISBN-13:	978-1-5225-0846-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5225-0846-5
Barcode:	9781522508465

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