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Open Internationalization Strategy (Hardcover)
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Open Internationalization Strategy (Hardcover)
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Expected to ship within 12 - 17 working days
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Open internationalization is a concept that brings a new
perspective on the process of firm internationalization. As
theories of internationalization show, some companies expand abroad
only on their own, known as closed internationalization, while
others combine their resources with those of other firms or use
their networks for facilitating foreign implantation, known as open
internationalization. Parallel to the development of the well-known
concept of open innovation, open internationalization can be
conceived as a meta-model for understanding companies' expansion
abroad. This book gathers a selection of contemporary research
works dedicated to open internationalization, either seen as a way
to analyze expansion in foreign countries, or as a way to
investigate the management of geographically dispersed activities.
All the authors of the chapters are researchers specialized in the
internationalization field. Readers will benefit from this new lens
for understanding, studying or practising international business,
from the decision to go abroad to its implementation and its
efficiency. Open Internationalization Strategy includes both
academic empirical investigations and literature reviews on
specific topics, making it valuable to researchers, academics,
managers, and students in the fields of business and management
history, international business, organizational studies, and
economics.
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