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Open Internationalization Strategy (Hardcover) Loot Price: R4,567
Discovery Miles 45 670
You Save: R875 (16%)
Open Internationalization Strategy (Hardcover): Nadine Tournois, Philippe Very

Open Internationalization Strategy (Hardcover)

Nadine Tournois, Philippe Very

Series: Routledge Frontiers in the Development of International Business, Management and Marketing

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Was R5,442 Loot Price R4,567 Discovery Miles 45 670 | Repayment Terms: R428 pm x 12* You Save R875 (16%)

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Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies' expansion abroad. This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency. Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Release date: February 2021
First published: 2021
Editors: Nadine Tournois • Philippe Very
Dimensions: 229 x 152mm (L x W)
Format: Hardcover
Pages: 346
ISBN-13: 978-0-367-55793-5
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Economics > International economics > International finance
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-367-55793-2
Barcode: 9780367557935

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