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Illuminate - Ignite Change Through Speeches, Stories, Ceremonies and Symbols (Paperback)
Loot Price: R404
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Illuminate - Ignite Change Through Speeches, Stories, Ceremonies and Symbols (Paperback)
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List price R499
Loot Price R404
Discovery Miles 4 040
You Save R95 (19%)
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'Change can be fear-filled in prospect but fearsome in effect. With
Illuminate, Duarte and Sanchez light our path through that crucial
transition dazzlingly' ROBERT B. CIALDINI, author of Influence To
envision the future is one thing, getting others to go there with
you is another. By harnessing the power of persuasive communication
you can turn your idea into a movement. In Illuminate, acclaimed
author Nancy Duarte and communications expert Patti Sanchez equip
you with the same communication tools that great leaders like Steve
Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move
people. In this visual and accessible communication guidebook,
Duarte and Sanchez lay out a plan to help you lead people through
the five stages of transformation using speeches, stories,
ceremonies, and symbols and inspire those around you to support and
execute your vision. 'Great leaders aren't measured by their volume
but by their ability to be truly heard. To motivate others, leaders
must listen and communicate empathetically. With Illuminate,
everyone can learn to lead - even without being loud' SUSAN CAIN,
AUTHOR OF QUIET AND COFOUNDER OF QUIET REVOLUTION 'Leading people
through change is hard to do, especially for leaders who don't
communicate well. But Illuminate makes it easy with a clear road
map and comprehensive communication tool kit that will help any
leader learn how to inspire and activate people' BETH COMSTOCK,
VICE CHAIR OF GE
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