Sustainable (and green) business seems to have become mainstream
practically overnight. This growth in interest in sustainable
business practices stems from changing societal expectations and a
growing awareness that sustainability creates a win-win situation
for the business and humanity alike. Sustainable Business: An
Executive's Primer is a brief introduction to sustainability as it
applies to business. This book will offer an overview of how
sustainability is applied throughout the organization. We offer
chapters organized by familiar departments or functions of the
business and cover the applications and terminology of
sustainability throughout each area. Whether you are an executive,
an entrepreneur, an employee, or a business student, this book will
help you understand the big picture of what it means to be a
sustainable business and will give you the information you need to
begin your journey toward sustainability.
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