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Books > Social sciences > Sociology, social studies > Social issues
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Policymaking for Citizen Behavior Change - A Social Marketing Approach (Hardcover)
Loot Price: R3,873
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Policymaking for Citizen Behavior Change - A Social Marketing Approach (Hardcover)
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Social marketing is a discipline unfamiliar to many policymakers,
often confused with the more frequently applied and studied fields
of social media, behavioral economics, or social change. Social
marketing is a growing field and methodology, however, that has
been successfully applied to improve public health, prevent
injuries, protect the environment, engage communities, and improve
financial well-being. Policymaking for Citizen Behavior Change is
designed to demonstrate the ways in which social marketing can be
an effective and efficient tool to change citizens' behavior, and
how to advocate for and support its appropriate application.
Providing a 10-Step Planning Model and examining a variety of
social marketing cases and tools, including more than 40 success
stories, Policymaking for Citizen Behavior Change is core reading
for current policymakers, as well as all those studying and
practicing social marketing, particularly in the public sector.
It's also worthwhile supplementary reading for those studying
public policy, public administration, environmental justice, public
health, and other programs on how to effect social change.
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