Artificial Intelligence in Marketing (Hardcover)

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Review of Marketing Research
Release date:	March 2023
First published:	2023
Editors-in-chief:	Naresh K. Malhotra
Editors:	K. Sudhir • Olivier Toubia
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	364
ISBN-13:	978-1-80262-876-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Databases > Data capture & analysis Books > Computing & IT > Applications of computing > Artificial intelligence > General
LSN:	1-80262-876-2
Barcode:	9781802628760

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