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Books > Computing & IT > Applications of computing > Artificial intelligence
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Artificial Intelligence in Marketing (Hardcover)
Loot Price: R3,695
Discovery Miles 36 950
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Artificial Intelligence in Marketing (Hardcover)
Series: Review of Marketing Research
Expected to ship within 12 - 17 working days
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Review of Marketing Research pushes the boundaries of
marketing-broadening the marketing concept to make the world a
better place. Here, leading scholars explore how marketing is
currently shaping, and being shaped by, the evolution of Artificial
Intelligence (AI). Topics covered include the effects of AI on:
economics; personalisation; pricing; content generation; the
identification, structuring, and prioritization of customer needs;
customer feedback; Natural Language Processing; image analytics;
deep learning; and the anthropomorphism of AI, such as in virtual
assistants and chatbots. Each chapter provides thought provoking
discussions which will be relevant to researchers, professionals,
and students.
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