Review of Marketing Research (Hardcover, 3 Revised Edition)

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Review of Marketing Research
Release date:	February 2007
First published:	2007
Editors:	Naresh K. Malhotra
Dimensions:	246 x 174 x 16mm (L x W x T)
Format:	Hardcover
Pages:	226
Edition:	3 Revised Edition
ISBN-13:	978-0-7656-1306-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-7656-1306-9
Barcode:	9780765613066

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