All living beings try to save effort, and humans are no exception.
This groundbreaking book shows how we save time and energy during
communication by unconsciously making efficient choices in grammar,
lexicon and phonology. It presents a new theory of 'communicative
efficiency', the idea that language is designed to be as efficient
as possible, as a system of communication. The new framework
accounts for the diverse manifestations of communicative efficiency
across a typologically broad range of languages, using various
corpus-based and statistical approaches to explain speakers' bias
towards efficiency. The author's unique interdisciplinary expertise
allows her to provide rich evidence from a broad range of language
sciences. She integrates diverse insights from over a hundred years
of research into this comprehensible new theory, which she presents
step-by-step in clear and accessible language. It is essential
reading for language scientists, cognitive scientists and anyone
interested in language use and communication.
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