What is the interface between social scientists and the media? How
does social science come over in news and current affairs in print
and broadcasting media? This book examines issues in reception and
production studies to build a holistic approach to the study of
media representations. The authors give an accessible and
authoritative guide to the mass communication process. They examine
media production, the nature of media texts, the role of news
sources, the general social and political context of mass
communication and the ways in which media outputs are assimilated
by audiences. The discussions are developed by an examination of
the following areas: the interaction between journalists and social
scientists; the publicity seeking activities of universities,
research institutes and government departments; the attempts of
individual social scientists to get noticed; the social policy
environment surrounding social scientific research and its
dissemination; pressure from funders; and the public understanding
of social science in the news.
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