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Niche News - The Politics of News Choice (Paperback)
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Niche News - The Politics of News Choice (Paperback)
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Fox News, MSNBC, The New York Times, The Wall Street Journal, The
Rush Limbaugh Show, National Public Radio--a list of available
political media sources could continue without any apparent end.
Niche News investigates how people navigate these choices. It asks
whether people are using media sources that express political views
matching their own, a behavior known as partisan selective
exposure. By looking at newspaper, cable news, news magazine, talk
radio, and political website use, this book offers the most
comprehensive look to-date at the extent to which partisanship
influences our media selections. Using data from numerous surveys
and experiments, the results provide broad evidence about the
connection between partisanship and news choices. Niche News also
examines who seeks out likeminded media and why they do it.
Perceptions of partisan biases in the media vary--sources that seem
quite biased to some don't seem so biased to others. These
perceptual differences provide insight into why some people select
politically likeminded media--a phenomenon that is democratically
consequential. On one hand, citizens may become increasingly
divided from using media that coheres with their political beliefs.
In this way, partisan selective exposure may result in a more
fragmented and polarized public. On the other hand, partisan
selective exposure may encourage participation and understanding.
Likeminded partisan information may inspire citizens to participate
in politics and help them to organize their political thinking.
But, ultimately, the partisan use of niche news has some troubling
effects. It is vital that we think carefully about the implications
both for the conduct of media research and, more broadly, for the
progress of democracy.
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