Have you ever come up with an idea for a new product or service but
didn't take any action because you thought it would be too risky?
Or at work, have you had what you thought could be a big idea for
your company--perhaps changing the way you develop or distribute a
product, provide customer service, or hire and train your
employees? If you have, but you haven't known how to take the next
step, you need to understand what the authors call the innovator's
method--a set of tools emerging from lean start-up, design
thinking, and agile software development that are revolutionizing
how new ideas are created, refined, and brought to market. To date
these tools have helped entrepreneurs, designers, and software
developers manage uncertainty--through cheap and rapid experiments
that systematically lower failure rates and risk. But many managers
and leaders struggle to apply these powerful tools within their
organizations, as they often run counter to traditional managerial
thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this
book to address that very problem. Following the breakout success
of The Innovator's DNA--which Dyer wrote with Hal Gregersen and
bestselling author Clay Christensen to provide a framework for
generating ideas--this book shows how to make those ideas actually
happen, to commercialize them for success. Based on their research
inside corporations and successful start-ups, Furr and Dyer
developed the innovator's method, an end-to-end process for
creating, refining, and bringing ideas to market. They show when
and how to apply the tools of their method, how to adapt them to
your business, and how to answer commonly asked questions about the
method itself, including: How do we know if this idea is worth
pursuing? Have we found the right solution? What is the best
business model for this new offering? This book focuses on the
"how"--how to test, how to validate, and how to commercialize ideas
with the lean, design, and agile techniques successful start-ups
use. Whether you're launching a start-up, leading an established
one, or simply working to get a new product off the ground in an
existing company, this book is for you.
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