The FIFA Football World Cup is the most followed sporting event on
the planet. Over 46% of the population tunes into the tournament
via television, radio or online; the competition worth over $2.4
billion in television broadcast rights alone. Brazil, 5 times world
champions and fiercely proud soccer nation have finally got their
second chance to showcase their country to the rest of the world.
Currently in the top ten economies, how has Brazil developed since
their first World Cup hosted in 1950? Will the significant class
divides lead to a volatile contest replete with protests and
disharmony as present in their hosting of the Football Confederates
Cup in 2013? Or will the country come together to host an
unforgettable tournament knowing that the world has their
scrutinizing eyes on them in the build up to the Rio Olympics in
2016?
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