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Chemistry in Primetime and Online - Communicating Chemistry in Informal Environments: Workshop Summary (Paperback)
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Chemistry in Primetime and Online - Communicating Chemistry in Informal Environments: Workshop Summary (Paperback)
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It is critical that we increase public knowledge and understanding
of science and technology issues through formal and informal
learning for the United States to maintain its competitive edge in
today's global economy. Since most Americans learn about science
outside of school, we must take advantage of opportunities to
present chemistry content on television, the Internet, in museums,
and in other informal educational settings. In May 2010, the
National Academies' Chemical Sciences Roundtable held a workshop to
examine how the public obtains scientific information informally
and to discuss methods that chemists can use to improve and expand
efforts to reach a general, nontechnical audience. Workshop
participants included chemical practitioners (e.g., graduate
students, postdocs, professors, administrators); experts on
informal learning; public and private funding organizations;
science writers, bloggers, publishers, and university
communications officers; and television and Internet content
producers. Chemistry in Primetime and Online is a factual summary
of what occurred in that workshop. Chemistry in Primetime and
Online examines science content, especially chemistry, in various
informal educational settings. It explores means of measuring
recognition and retention of the information presented in various
media formats and settings. Although the report does not provide
any conclusions or recommendations about needs and future
directions, it does discuss the need for chemists to connect more
with professional writers, artists, or videographers, who know how
to communicate with and interest general audiences. It also
emphasizes the importance of formal education in setting the stage
for informal interactions with chemistry and chemists. Table of
Contents Front Matter 1 Overview 2 Introduction to Informal
Learning 3 Chemistry in Print 4 Local Outreach Efforts 5 Chemistry
in Museums 6 Chemistry in Video, in Movies, and on the Radio 7
Tools and Techniques 8 Workshop Wrap-up Session Appendixes Appendix
A: Select References Appendix B: Workshop Agenda Appendix C:
Biographies Appendix D: Workshop Attendees Appendix E: Origin of
and Information on the Chemical Sciences Roundtable
General
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