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Food, Language, and Society - Communication in Japanese Foodways (Hardcover)
Loot Price: R2,397
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Food, Language, and Society - Communication in Japanese Foodways (Hardcover)
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Food, Language, and Society: Communication in Japanese Foodways
examines the language of food in Japanese through the lens of
cognitive science and cultural studies to explore intriguing ways
in which language, food, and culture interact in the fabric of
Japanese society. The questions of how, where, and by whom food and
food experiences are described provide abundant opportunities for
investigating relationships between language and culture from
multi-disciplinary perspectives. Linguistic analysis of the
language of food enables us to understand cognitive information
that motivates and influences people's rhetorical choices on
foodways. Detailed discussions reveal that loanwords, mimetics,
cooking terms, and metaphors serve as lynchpins to enrich the
expressive power of the language of food. Food discourse situated
in broader social and cultural contexts also reflect social norms
and cultural practices deeply embedded within and beyond our
gustatory and culinary life. Food narratives as in cookbooks and
advertisements are an informative means for virtual interpersonal
communication where individual and group identity is indexed,
providing a platform for reexamination of gender and other social
norms as response to changes in society. Examined from the
interaction of linguistic and sociocultural perspectives, Food,
Language, and Society illuminates the form, use, and social meaning
of the language of food.
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