Global Marketing for Australian Education (Paperback)

International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	June 2010
First published:	June 2010
Authors:	Nattavud Pimpa
Dimensions:	229 x 152 x 10mm (L x W x T)
Format:	Paperback - Trade
Pages:	172
ISBN-13:	978-3-8383-6249-6
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Economics > International economics > General
LSN:	3-8383-6249-7
Barcode:	9783838362496

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