This is the fast track route to mastering global innovation. This
book covers the key areas of global innovation from understanding
what drives customers' demand for innovation in every area of your
business to strategies for developing your own practical,
innovation management process. It contains examples and lessons
from some of the world's most successful and award winning
businesses, including Toyota, Nokia, QVC, Canon, and ideas from the
smartest thinkers, including Joel Barker, Edward deBono,Harrison
Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus
Torvalds. It includes a glossary of key concepts and a
comprehensive resources guide.
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