Achieve successful digital transformation with this authoritative
guide designed specifically for established organizations. At a
time where even the most recognized business models are under
threat, organizations risk devastation if they do not transition
successfully to the new digital reality. Yet what works for digital
natives does not always work for established organizations.
Recognized as one of the world's top global executives leading
innovative transformation, Neetan Chopra's deep experience of
steering organizations through digital disruption drives the
practical approach of Accelerated Digital Transformation. Having
designed transformation journeys, overcome setbacks and driven
outcomes within multiple leading companies, Neetan Chopra tackles
key factors for established organizations including inertia,
impetus, outcomes, digital capabilities and culture. The book is
underpinned by a tried and tested framework that will guide readers
step by step through the entire digital transformation journey.
This will be an essential resource for leaders, managers and
practitioners leading and executing digital transformation.
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