Successful visual outcomes can only be arrived at through the
generation of great ideas, driven by research that will ultimately
provide the designer with a range of potential design solutions.
Basics Graphic Design 03: Idea Generation explores the different
ways in which the designer can generate ideas. Consideration is
given to audience, context and materials as well as to the many
levels of idea generation, from the macro to the micro, from
brainstorming to more focused, selective and strategic systems.
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