New technologies such as the internet and mobile communications are
changing the face of business communications. With over 2 million
enterprises in the UK, incorporating these new approaches has
become crucial to avoiding business failure and driving growth. A
Quick Start Guide to Mobile Marketing is specifically written for
people who wish to improve how their customers perceive them by
tapping into the benefits of m-marketing and its links with other
forms of digital marketing. It provides a quick and easy
understanding of the key concepts and principles applied to social
networking, such as the benefits of mobile marketing; the
increasing use of mobile technology within social network sites;
marketing communications as a research tool; how m-commerce can add
value for customers and other micro-environmental stake holders and
crucially, the future of digital marketing tools This 'how to'
guide, containing real life examples of good contemporary practice,
explains how the theories and tools described work in actual
business scenarios to improve customer satisfaction, form better
professional relationships and increase marketing effectiveness.
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