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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Understanding the Born Global Firm (Hardcover)
Loot Price: R1,741
Discovery Miles 17 410
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Understanding the Born Global Firm (Hardcover)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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The challenges and opportunities that are presented to both small
and medium-sized enterprises have changed dramatically in recent
decades as the world's economy becomes more globalised. The
policies of open borders, a decrease in protectionism and the
demise of the nation-state, have enabled small and large firms to
engage in international activity from the outset. Understanding the
Born Global Firm, combines the many different theoretical
perspectives on born globals that have been previously researched,
providing a unified framework to connect the antecedents, types and
outcomes of entrepreneurial activities pursued by such new
ventures. A central case study of an international fashion firm
which operates in over nine countries, runs through the text,
highlighting the formation and success of born globals and the
importance of cultural competence. This book will be invaluable to
post-graduate students in the field of international business;
entrepreneurship; ethnic entrepreneurs; global entrepreneurship,
and international networks.
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