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Inside Coca Cola - A CEO's Life Story Of Building The World's Most Popular Brand (Paperback) Loot Price: R471
Discovery Miles 4 710
You Save: R49 (9%)

Inside Coca Cola - A CEO's Life Story Of Building The World's Most Popular Brand (Paperback)

Neville Isdell, David Beasley

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List price R520 Loot Price R471 Discovery Miles 4 710 You Save R49 (9%)

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The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

General

Imprint: St Martin's Press
Country of origin: United States
Release date: April 2013
First published: October 2012
Authors: Neville Isdell • David Beasley
Dimensions: 210 x 140 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 253
ISBN-13: 978-1-250-01371-2
Categories: Books > Language & Literature > Biography & autobiography > General
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Biography > General
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LSN: 1-250-01371-2
Barcode: 9781250013712

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