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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Propaganda in China (Paperback)
Loot Price: R877
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Propaganda in China (Paperback)
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Research Paper from the year 2014 in the subject Communications -
Media and Politics, Politic Communications, grade: 1.4, Central
Queensland University, course: Applied Communication Arts,
language: English, comment: Grade has been converted from
Australian (35/40) to German (1.4), abstract: Mass Communication is
a primary contributor to the construction and maintenance of
culture. The precise relation of culture to mass communication and
its function in our lives has long been debated (Baran, 2010).
Because of the power mass communication has in shaping culture, it
presents us with both opportunities and responsibilities. Media
industries must operate ethically or risk negatively influencing
the culture in which they exist. Consumers likewise have the
responsibility to critically examine media messages (Baran, 2010).
Both technology and money shape the mass communication process.
Innovations in technology bring about new forms of media, or make
older forms more accessible. As profit-making entities, the media
must respond to the wishes of both advertisers and audience.
Ultimately, though, the consumers choose which forms of media they
support and how they react to the messages that face them.
Technological and economic factors such as convergence and
globalization will influence the evolution of mass communication
(Baran, 2010). N]ewspapers are downsizing, consolidating to
survive, or closing all together; radio is struggling to stay alive
in the digital age; and magazine circulation is decreasing and
becoming increasingly more focused on microaudiences. The
information function of the news has been criticized and called
"infotainment," and rather than bringing people together, the media
has been cited as causing polarization and a decline in civility.
(Charles et al. 2009)
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