"This volume assembles an estimable range of critical analyses
of one of the most important mediated artifacts of the modern world
the media event. The authors challenge the construct, extend its
usefulness, expand its theoretical basis and application, and
examine media events in a far larger and richer context than ever
before. Students of global media today are well served by this
superb collection of essays."
David Morgan, Duke University, USA
"A welcome and worthy successor to Dayan and Katz s
path-breaking study that expands and enriches the discourse on
global media events."
Daya Thussu, University of Westminster, UK
"This is an excellent collection, that will enable new kinds of
argument about, and hopefully research into, the spectacular
functions of the contemporary media."
Graeme Turner, University of Queensland, Australia
We live in an age where the media is intensely global and
profoundly changed by digitalization. Not only do many media events
have audiences who access them online, but additionally digital
media flows are generating new ways in which media events can
emerge. In times of increasingly differentiated media technologies
and fragmented media landscapes, the eventization of the media is
increasingly important for the marketing and everyday appreciation
of popular media texts.
The events covered include Celebrity Big Brother, 9/11, the Iraq
war and World Youth Day 2005 to give readers an understanding of
the major debates in this increasingly high-profile area of media
and cultural research.
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