"We need to do Community Involvement better - we know we're
spending millions each year on charitable causes; how can we find
out what is really effective and what people will appreciate us
for? Who should we partner with? How can we make a real difference
in society and help our business?" Companies around the world are
trying to answer these questions. Many are asking the same
questions even as, collectively, they continue to spend billions on
their communities. How do they know which activities are really
worthwhile? Building on the authors' own extensive global
experience at Nokia and E.ON, as well as the experience of many
other experts in the field, this book offers the first-ever "how
to" roadmap for managers on the comprehensive implementation of
strategic Community Involvement inside their companies. It is
designed to be practical, for those who want to act upon what they
have read. It will fill a long-neglected niche as a day-to-day
reference guide for practitioners. Corporate Community Involvement
demonstrates what to do and how to do it. The advice is backed up
by inspiring interviews with best-in-class practitioners from
businesses such as Microsoft, GlaxoSmithKline, Ericsson, and
Deutsche Bank and leading international Corporate Responsibility
and Community Involvement experts. The book highlights proven
best-practice approaches, effective methods, and concise tools to
help managers "get there faster" and "get it right first time." The
core of the book is a step-by-step guide to developing and
implementing a comprehensive and successful approach to Corporate
Community Involvement. It shows how to: conduct a current state
analysis and devise a strategy, organize staffing and budgets,
integrate Corporate Community Involvement throughout the business
and create high-profile programs, partner across sectors, measure
and evaluate results, communicate successful activities, and
overcome challenges. Corporate Community Involvement has an
international perspective: the models and principles advocated are
adaptable anywhere in the world. Also, it is designed to have as
much relevance to a small or medium-sized enterprise as to a
multinational. The book outlines the history and future of
Corporate Community Involvement, explaining the business context
and why companies need to manage their programs strategically. It
also distinguishes between the growing lexicon of terminologies and
provides clear definitions of terms such as "philanthropy",
"sponsorship", "Corporate Citizenship", "Corporate Responsibility"
and "Sustainability", advising when they are appropriate and how
each can add value to corporate activities. This will be an
indispensible resource for those working at the interface between
business and the community. New or developing practitioners will
learn from both the successes and failures of those before them.
Representatives from other sectors, notably government,
international agencies, NGOs, and academia, will come to understand
companies' internal requirements for cross-sector collaboration
programs in the community better. And students interested in this
field will be better equipped to start careers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
