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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)
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Routledge Handbook of Football Marketing (Paperback)
Loot Price: R1,497
Discovery Miles 14 970
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Routledge Handbook of Football Marketing (Paperback)
Series: Routledge International Handbooks
Expected to ship within 10 - 15 working days
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Football is big business. The top teams and leagues in world
football generate billions of dollars in revenue and serve an
audience of billions of fans. This book focuses on the marketing of
football as the apex of the contemporary football industry. Drawing
upon key theories and concepts in sport marketing, it highlights
the critical strategic and operational elements that underpin
effective marketing in football clubs around the world. From the
English Premier League to Major League Soccer, this handbook
addresses the most important developments in sponsorship, marketing
communications, digital marketing strategies, customer relationship
management and social media. Written by a team of leading football
marketing experts, it presents the latest cutting-edge research in
case studies from countries including the UK, USA, France, Spain,
Germany, Italy, China and Japan. The only up-to-date book on
football marketing written from a truly international perspective,
the Routledge Handbook of Football Marketing is an invaluable
resource for any researcher or advanced student with an interest in
football marketing, as well as all marketers working in the
professional football business.
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