Political discourse in Mexico includes a detailed discursive
analysis of the discourse of President Salinas de Gortari
(1988-1994) and that of the Ejercito Zapatista de Liberacion
Nacional (EZLN). The Zapatista movement broke into rebellion on
January 1, 1994, on the very day that the North Atlantic Free Trade
Agreement (NAFTA) was implemented. The EZLN struggle can be
considered a local response to the global policy shift of the
Mexican government. This study assumed that these political
narratives played a strategic role in a struggle to gain hegemonic
acceptance in Mexico for the respective national projects which
each side envisioned. Therefore, this volume presents the design of
a theoretical-methodological framework which integrates a Gramscian
view on hegemony with discourse theory and two main directions in
critical discourse analysis. It presents the historical context,
evaluates existing interpretations of the EZLN movement and defines
the main stakes in the struggle. While Salinas seeks to establish
republican nationalism and a liberal democracy, the EZLN struggles
for ethnic nationalism and radical democrcacy.
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