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Books > Business & Economics > Business & management > Business strategy
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Market-Led Strategic Change - Transforming the process of going to market (Paperback, 5th edition)
Loot Price: R1,881
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Market-Led Strategic Change - Transforming the process of going to market (Paperback, 5th edition)
Expected to ship within 12 - 17 working days
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Market-Led Strategic Change, 5th edition, has been fully revised
and updated to reflect the realities of 21st century business and
the practical issues for managers in the process of going to
market. The world of business has changed dramatically, with a more
complex environment, more demanding customers and radical new ways
of going to market. This textbook develops a value-based strategy
examining the roles of market sensing, customer value,
organizational change and digital marketing in the implementation
of strategy. This much-anticipated new edition has been carefully
updated, now with Nigel Piercy's unique and clear-sighted views on
the latest developments in marketing strategy, retaining Piercy's
insightful, witty and provocative style. The text is supported
throughout with brand new case studies from globally recognised
companies such as Uber and Volkswagen, and covering topical issues
such as the legalisation of marijuana and reinventing the
healthcare business. Lecturers are assisted with a newly expanded
collection of support materials including PowerPoint slides for
each chapter, suggested frameworks for using the case studies in
teaching, and case studies from previous editions. If you're an
ambitious marketing student or practitioner, whether you are new to
strategic change through marketing or just want a different view,
this is the book for you. Lecturers will find this engaging, funny,
thought-provoking but always practical textbook is a sure way to
get your students thinking and enthused.
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