Digital Business Transformation - How Established Companies Sustain Competitive Advantage From Now to Next (Hardcover)

Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	March 2021
First published:	2021
Authors:	Nigel Vaz
Dimensions:	238 x 157 x 22mm (L x W x T)
Format:	Hardcover
Pages:	198
ISBN-13:	978-1-119-75867-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Consultancy & grants for businesses Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Promotions
LSN:	1-119-75867-X
Barcode:	9781119758679

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