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The Sovereign Consumer - A New Intellectual History of Neoliberalism (Hardcover, 1st ed. 2019)
Loot Price: R2,663
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The Sovereign Consumer - A New Intellectual History of Neoliberalism (Hardcover, 1st ed. 2019)
Series: Consumption and Public Life
Expected to ship within 12 - 17 working days
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This book presents a new intellectual history of neoliberalism
through the exploration of the sovereign consumer. Invented by
neoliberal thinkers in the interwar period, this figure has been
crucial to the construction and legimitization of neoliberal
ideology and politics. Analysis of the sovereign consumer across
time and space demonstrates how neoliberals have linked the figure
both to the idea of democracy as a method of choice, and also to a
re-invention of the market as the democratic forum par excellence.
Moreover, Olsen contemplates how the sovereign consumer has served
to marketize politics and functioned as a major driver in a
wide-ranging transformation in political thinking, subjecting
traditional political values to the narrow pursuit of economic
growth. A politically timely project, The Sovereign Consumer will
have a wide appeal in academic circles, especially for those
interested in consumer and welfare studies, and in political,
economic and cultural thought in the twentieth century.
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