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Television Aesthetics - Perceptual, Cognitive and Compositional Bases (Paperback)
Loot Price: R1,214
Discovery Miles 12 140
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Television Aesthetics - Perceptual, Cognitive and Compositional Bases (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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USE FIRST TWO PARAGRAPHS ONLY FOR GENERAL CATALOGS... This volume
offers a response to three ongoing needs:
* to develop the main composition principles pertinent to the
visual commmunication medium of television;
* to establish the field of television aesthetics as an extension
of the broader field of visual literacy; and
* to promote television aesthetics to both students and consumers
of television.
Based on effective empirical research from three axes --
perception, cognition, and composition -- the aesthetic principles
of television images presented are drawn from converging research
in academic disciplines such as psychology (perceptual, cognitive,
and experimental), neurophysiology, and the fine arts (painting,
photography, film, theater, music, and more). Although the
aesthetics of the fine arts were traditionally built on contextual
theories that relied heavily on subjective evaluation, on critical
analyses, and on descriptive research methods, the aesthetics of
today's visual communication media consider equally valuable
empirical methodologies found in all sciences. Investigations in
these different academic disciplines have provided the constructs
and strengthened the foundations of the theory of television
aesthetics offered in this book.
Special features include:
* a great variety of pictures supporting the topics
discussed;
* a thorough, up-to-date, and specifically related bibliography
for each of the major parts of the book;
* computer drawings illustrating the concepts examined in the
text;
* scientific data -- tables and charts -- documenting the research
findings cited;
* simplified explanations of the processes of visual, auditory,
and motion perceptions of images, enhanced by specific
diagrams;
* detailed analyses of the threefold process of stimulation,
perception, and recognition of televised images; and
* workable, easy-to-understand and use rules of picture
composition, visual image evaluations, and television program
appreciation.
General
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