Tourism Marketing - A Strategic Approach (Hardcover)

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Release date:	August 2017
Editors:	Nilanjan Ray • Dilip Kumar Das • Raj Kumar
Dimensions:	229 x 152 x 27mm (L x W x T)
Format:	Hardcover
Pages:	346
ISBN-13:	978-1-77188-470-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-77188-470-3
Barcode:	9781771884709

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