This is a "How To Do It" book written by practitioners who have sat
in the reader's chair. Our Goal: Deliver the definitive book on
innovation by walking through the 10-Step Value Innovation Process
from start to finish using a down to earth, pragmatic approach. By
defining how to deliver exceptional value to the most important
customer in the value chain, all the time, every time, it enables
Blue Ocean Strategy. The end result: sustainable, profitable
growth. Throughout the book, case studies and examples are provided
for companies the reader can relate to (e.g., ADM, Aplicare,
Chevron, Dyson, Procter and Gamble, RE/MAX International, Samsung,
Southwest Airlines, Terex Mining, Thermo King, Virgin Group, plus
many more). Each of the tools is explained and examples provided.
Each chapter ends with a "Next Steps" and "Takeaways" sections. Any
organization of any size, whether its for profit or not-for-profit,
whether it's a manufacturing or services based company, a federal,
state or local government agency, an association or charitable
organization, a university, school or school board, can benefit
from Mastering Value Innovation. As long as there's a customer you
can use Value Innovation methodology and tools. The target
audiences are: CEO's, COO's, VPs, directors, managers and project
leaders of publicly traded and privately held companies; deans and
professors at universities and business schools; students;
officials at the local, State and Federal government level; School
board members and school districts; Staffs of not-for-profit
organizations and Associations .
General
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